Category Archives: Markets

99 Ranch shopping and lunch

Photo of items purchased at 99 Ranch mega asian grocery store with captions

99 Ranch (Asian supermarket) shopping haul

Dragged Steverino to 99 Ranch today. Well, not exactly dragged. He doesn’t mind going to food stores. Costco is the place he really hates going.

99 Ranch is a semi-national Asian, mostly Chinese, supermarket chain with a heavy presence in Cali. There’s one very close to my home in a mall where Matt and his friends used to hang drinking bubble tea when they were in high school.

This huge market has whatever you might need to cook Chinese food. Their Korean and Indonesian stock have been getting better, too. The Filipino selection is decent, but for that you can go to a Seafood City. For Indian cooking they’re not the best, but they don’t have to be because there are numerous other places that specialize in that.

I’m happy about the Korean stuff being easier to get there because there is no H Mart north of San Jose in the San Francisco Bay Area, and the one comprehensive Korean supermarket in Oakland, Koreana Plaza, is smallish, with a parking lot that is not death proof.

I’m not complaining. Really.

In the SF Bay Area we have it made when it comes to ingredients for Asian cooking.

When I start to carry on about the lack of H Mart action I think back to 2014 and my attempt to make kimchi in Binghamton, New York. There was ONE STORE that supplied what I needed — because it was Korean-owned. When I asked for gachugaru, the distinctive Korean red chili flakes you gotta have for kimchi, and saeujeot (salted shrimp), the owner all but fell down right there in the aisle.

“You don’t live here, right?”

Don’t think I’m being snippy. Binghamton has lots of things I can’t get where I live. A decent chicken parmesan hero, for one. Spiedies, for another. And all the diners! And I mean real diners, not those SF Bay Area posers with their fancy-pants precious portions.

Thanks to that Korean store I was able to make the kimchi, but it wasn’t ready by the time I needed to travel back to Cali and I think I forgot to remind my friends to eat it by a certain date, so there is more than an even chance it overflowed in their fridge. And possibly became viscous. I wasn’t able to get the right kind of rice flour for the porridge, you see, so I improvised with something that does not age as well.

I owe them a good batch of kimchi and a couple of hours of cleaning of their choice.

I digress. I was talking about 99 Ranch. And heading toward the main topic of this essay: what I bought there today.

By the by, did you know that the number 9 is auspicious in China? It represents longevity. 99 is thus “double lucky.”

And lucky for me the store has a BBQ meat counter and a huge array of hot, prepared food to eat there or take home. One can purchase a whole roasted duck for $17, which is chopped while you wait by a cleaver-wielding woman on whom the Texas Chainsaw Massacre guy has nothing.

So of course we had lunch.

Eating there isn’t genteel as the seating area is tight, there is heavy competition for a table and you have to dodge the folks perusing both baked goods and hanging roast fowl. The place is nuts, but I love that kind of energy.

For $10.50, total, you get a mixed hot food or BBQ-over-rice plate. It’s a deal. Steve and I each had duck and roast pork. If you get the mixed hot foods the rule is that the lid on your clamshell container has to close. More or less.

There’s an art to filling up the clamshell.

The first time I went there I didn’t have it down. As I was serving myself eggplant in garlic sauce while trying not to disturb my single piece of fried fish and and lone chicken leg, an older lady grabbed the container from my mitts, transferred the fried fish and chicken to the napkin on the tray, and proceeded to fill the business side of the clamshell to within an inch of its life with eggplant. She then put the fish and chicken on top, went back to where those items were on the steam table and added more of each, creating a tower by using the dividers — which I have to say were almost completely obscured by the eggplant — to stabilize the whole affair. When she was done I had five pieces of fried fish and four large chicken legs. Then she said something to me in Cantonese and motioned to the other side of the container. The dude behind us served as translator, jumping in and telling me that the idea is to “make like you can close it, even though it’s folly.” And to “be confident.”

The check-out person didn’t bat an eye, and the folks I shared my table with nodded approvingly when they took a gander at my fantasmagorical lunch.

That was some 20 years and many visits ago.

Finally, let me tell you what we purchased and why. The photo above shows each item described below.

1). Potato starch noodles for the Korean dish, japchae. This is easy to make and expensive to order.
2). Spring roll wrappers for Vietnamese imperial rolls, filled with a ground pork mixture, and pizza rolls.
3). Mung bean jelly for liangfen, a cold Sichuan dish where the jelly is sliced into strips and mixed with chili oil. It’s shameful that I’m buying this because it’s so inexpensive and easy to make.
4). Pickled mustard greens for mapodofu, spicy tofu and pork. I like to add this sour element to the dish.
5). Spicy tofu snacks for Matthew. These are individually-wrapped squares of pressed, seasoned tofu.
6). Silken tofu for soondooboo — Korean tofu soup.
7). Mustard green pickle instant ramen, because it’s good to have on-hand when you’re in a pinch. Instant ramen can be doctored up in numerous ways.
8). Dried soybeans for natto, Japanese fermented beans. It’s easy to make this once you get the process down. Natto starter and a means of holding at a temperature of between 100 and 115 F. for a day are all you need. An Instant Pot is a popular way to make natto nowadays.
9). Tonkatsu ramen kits from Sun. Sun Noodle produces some of the best ramen in the US. Unfortunately I can usually only find it in kits rather than bulk, but the kits are great. They were a dollar off this week, to boot.
10). Potato starch for certain pancakes and potato kugel. It gives a great texture!
11). Laoganma fried chili in oil with peanuts. The chilies are crispy and the oil has fantastic flavor. I put it on so many things. There’s prickly ash, AKA Sichuan peppercorns, in here, too, so it has that ma la (numbing) heat. Yeah, it has a bit of MSG, but I can deal.

Be adventurous when you’re at markets that specialize in the cuisines of other cultures! Get recipes for your favorite items and then try your hand at making them yourself.

And, if they have prepared foods, eat!

 

 

 

 

The Bomb that is Grocery Outlet

Cheese I found at Grocery Outlet in Richmond, CA


I was at one of my favorite places the other day: Grocery Outlet. Yes, Grocery Outlet.

Why is it a favorite place? Because you never know what you’ll find there. 

Case in point, the cheese in the photo above. 

I was there perusing some crappy cheese when all of a sudden I saw a mess of American cheddar under the Back Roads label peering out of the case. Now, I may not know everything. Heck, I may not know very much. But I know cheddar.

This cheese had the look of quality. And it was from Vermont — a good sign. When I picked it up it was solid and firm. I guessed it had a nice paste. Felt like it was aged enough to have depth of flavor, at worst, and some crystallization, at best. At $5.95 per pound you can’t complain if it’s only very good.

When I saw the words “Grafton Village Cheese Company” in tiny letters at the bottom of the block I was transported into a culinary orgasmitron! Like when I found generic containers of 500 bags of PG Tips for $4.99 in the same store because the manufacturer had just downsized their tea bags and needed to get rid of older stock so their new product would not suffer by comparison. Which it would have, sitting on store shelves next to boxes of the same number of tea bags which weighed more, in total. The jig would be up with the consumer. Greedy SOBs.

Grafton cheddar under a generic name at Grocery Outlet in Richmond, CA


That’s how Grocery Outlet gets some of its stock. It’s how I got numerous bags of Chicken Soup for the Soul brand dry cat food at $15 a pop for a friend’s community cats a few years back — when it went from 18 pounds per bag to 15 pounds. 

If you know your products inside and out and look alive, Grocery Outlet can be a gold mine. Looking alive means checking out odd packaging and getting to know their stock over time. If you see something you love but it goes away, it may show up again.

Back to the cheddar. Which is from one of the top cheddar makers in the US. My guess is it’s overproduction or odd sizes from Grafton’s perfectly-shaped vacuum-packed line. From the flavor, it’s older than a year, for sure, but not yet three. A major, major find.

Did I ever mention that I found bottles of La Tourangelle toasted hazelnut oil at GO for some crazy low price? It was about a month away from expiration. But so what? You store it in the fridge and you’re good for a couple years. That oil, some OJ, onion powder, chopped shallots and a little sugar and salt and you’re in business with roasted Brussels sprouts.

Grocery Outlet is an adventure, I tell you.

 

Grocery Outlet: A must for the serious cook

Three bottles of La Tourangelle Roasted Hazelnut Oil from Grocery Outlet in Berkeley.

Three bottles of La Tourangelle Roasted Hazelnut Oil from Grocery Outlet in Berkeley

Some of my friends laugh when I tell them about Grocery Outlet (2001 Fourth Street, Berkeley).  They think it’s downmarket. Fine with me, because that gives me, and other serious food people, less competition for the all the high-end and otherwise wonderful products a person can find there.

Case in point:  La Tourangelle Roasted Hazelnut Oil for $3.99 a bottle last Tuesday.  I kid you not.  This stuff is upwards of $15 a bottle elsewhere.

They had about 15 bottles, total, and I took 3.  I wanted to take more but I didn’t want to be greedy.  I later saw two yuppies with 3 bottles each, and then a couple of people in line behind me saw the oil in my cart, asked where I got it, and then made a mad dash and brought back 3 bottles apiece.  That pretty much took care of the stock on that product.

Now, I have gotten many serious bargains at Grocery Outlet, but this was the best I ever did.

If you know your products you cannot go wrong.  Look at everything in every aisle to get an idea of the place, and then come back at regular intervals so you know what they tend to have and what’s fleeting.

They carry store brands from around the US, and numerous Canadian and European products, too, like Sandstede Westphalian ham from Deutschland that’s sold under the bizarre name of “Black Forest Prosciutto” on our shores.  Prosciutto is cured only.  American-style Black Forest ham is more like pedestrian deli ham than anything they’d be eating in the Black Forest.  Westphalian schinken (ham), on the other hand,  is both cured and lightly smoked.  Kind of an assertive, dry, slightly-smoky prosciutto.   It’s a wonderful, wonderful thing and not so easy to find.  When it’s $1.99 here (for 3.5 ounces) I and the other Germans in the ‘hood clean them out.

You may see huge bags of grated cheese of middling quality next to a small carton of 4-year-old Cheddar or Vintage Gouda.

I’m not gonna tell you anything else.

Two products I avoid at Costco and why

I buy a significant amount of my “stuff” at Costco, but now and then I do come up with a problem product.  Not often, but once every few years.

Here are two products I won’t buy:

Kirkland brand Environmentally Friendly Liquid Dish Soap.  It works fine, but I can’t find a decent way to dispense it.  It does not come with a refillable bottle, and perhaps here’s why:  no matter how large the hole on whatever dispenser bottle I use, it gets hopelessly clogged within a few days.  I have tried numerous dispenser bottles, and I always find myself having to jam a wooden skewer into the hole to unclog it.  Really annoying.  While I could make the hole in a bottle huge, I would wind up wasting product, which is not, you know, environmentally friendly.

Men’s black Adidas ankle socks.  Nice socks, but if you have a light carpet, you will have sock fuzz all over your house and will be vacuuming every day.  I have never seen worse fuzz from any other black socks.  You have been warned.

While we’re on the subject, I bought a Plantronics Explorer 395 Bluetooth headset at Costco that I have never been able to pair with my phone.  Not Costco’s fault as I should have brought it right back to the store.  Costco is great about returns, but can’t help with customer stupidity.

 

New Costco Product: Hot Smoked Norwegian Salmon

Package of smoked salmon from sant barbara smokehouse

Oak Roasted Salmon from Santa Barbara Smokehouse

Sorry for the lack of posts recently, but I wanted to quickly give you the skinny on a new product I’ve seen at the Richmond (CA) Costco my last few visits.

This is a chunk of hot smoked, oak roasted Norweigan salmon from the Santa Barbara Smokehouse, an outfit actually located in Santa Barbara. They smoke their stuff over open wood fires, old school.

Costco had this on sample a couple of weeks ago, and I couldn’t believe how good it was. Normally I stay away from hot smoked salmon because I find it too dry.

This one is tender, silky, fatty, salty and not too sweet — übersweetness being another of my kvetches when it comes to hot smoked salmon.

The back of the package of smoked salmon from Santa Barbara Smokehouse

Oak Roasted Salmon from Santa Barbara Smokehouse (back view)

I should have realized from the get-go that this was made from farmed Atlantic salmon. Farmed salmon is fattier than wild salmon. Since I don’t buy farmed salmon unless it’s sustainable, I’ll hold off buying this again until I find out what the deal is.  The company’s website consists of only a placeholder right now.  UPDATE on 1/29/13:  I have not seen this particular brand for quiet some time, but Costco still carries roughly the same product regularly. Note also that Santa Barbara Smokehouse’s website indicates that their salmon is “sustainably harvested.”

We had this with some crusty bread and it was a big hit. The skin had been left on, which helps keep the product moist and tastes good in its own right. Berry, our companion Akita, was all over it.

It’s $11.59 per pound, but our 1.2 pound section fed four people.

All you need is plenty of good bread and wine.

Oak Roasted Salmon from Santa Barbara Smokehouse - ready to serve

Oak Roasted Salmon from Santa Barbara Smokehouse being served