I remember Elsie the Cow from my childhood in the 1960’s, when she showed up in all kinds of advertising pamphlets – made to look like “real” children’s books – we were given in school to extol the many health properties of milk. The Borden Company must have spent big on all that targeted advertising back in the day, and people were not as sensitive to companies taking advantage of children as a captive audience and laying who-knows-what on them.
Elsie, created as a cartoon character in the 1930’s based on a real cow purchased by the Borden family, is still around as the Borden/Dairy Farmers of America spokescow.
I thought this cookbook would be corporate nonsense, but it’s actually very good. Then again, milk is a more versatile subject for a cookbook, than, say, Cool Whip or Jell-O. There are classic sauce and potato recipes here, and there is no reason this book could not stand as one of a cook’s workhorses when it comes to cooking with dairy products. Sure, if has some scariness, as all cookbooks from that period do, but it’s minimal.
All in all, a highly usable piece of corporate advertising.